One link for clients. One calendar for you.
The booking page for people who sell their own time — and the calendar behind it that holds every booking, enquiry, proposal and invoice.
Closed beta · 500 founding places
Free while the beta runs, no card needed. By requesting access you agree to Forge’s terms of service and privacy policy.
12 – 16 January
£1,840 booked
Portrait sitting
09:00 · Rosa M.
INV-0128 due
Discovery call
10:30 · Dan A.
Wedding — full day
08:00 · Okafor
Proposal expires
Follow up — Priya
Studio block
editing
Two-way sync with the calendars you already live in
- Google Calendar
- Microsoft 365
- iCloud
“I built Forge because my week lived in five tabs and a client’s first impression of me was a form. Now it’s one link for them and one calendar for me.”
Nathan Jones
Designer · Waelas™, Cardiff
a month, VAT included, for the whole tool. No ceiling on clients.
£14
calendars it syncs with, both ways. Google, Microsoft 365, iCloud.
3
AI drafts sent without you reading them first.
0
Closed beta · 500 founding places
What Forge does
The work of five tools, on one calendar.
A booking, a proposal deadline, an overdue invoice and a follow-up are all events. So they all live where events live.
Take bookings
A booking page that carries your name, your colours and your own typeface. Your client meets you, not a form.
Run the week
Every calendar you connect, read so you are never double-booked. Bookings written to the one you choose.
Win the work
Enquiries land on a board through your own intake form. Replies drafted in your voice; proposals in tiers.
Get paid
Payment at booking or an invoice after, instalments, retainers, and overdue nudges you read before they go.
The page your client actually meets.
- Your colours, your logo and your own uploaded typeface — not ours
- Your face and your story before the calendar, so they know who they're booking
- Times in the visitor's own timezone and 12/24h clock
- The Forge badge comes off entirely on a paid plan
ForgeThe page your client actually meets.
- Your colours, your logo and your own uploaded typeface — not ours
- Your face and your story before the calendar, so they know who they're booking
- Times in the visitor's own timezone and 12/24h clock
- The Forge badge comes off entirely on a paid plan
One calendar, with everything on it.
- Bookings, invoices falling due, proposal deadlines and follow-ups on one grid
- Reads every calendar you connect — Google, Microsoft 365, iCloud — so you're never double-booked
- Writes bookings to the one you choose
- Buffers, minimum notice, a daily cap and prep time: your week, protected
12 – 16 January
£1,840 booked
Portrait sitting
09:00 · Rosa M.
INV-0128 due
Discovery call
10:30 · Dan A.
Wedding — full day
08:00 · Okafor
Proposal expires
Follow up — Priya
Studio block
editing
From “are you free in June?” to signed.
- Enquiries arrive through your own intake form and land on a board, not in your inbox
- Replies drafted in your voice — you read them before they send
- Proposals in tiers, so the client picks the one that fits
- They sign by typing their name; the deposit lands in the same step
Enquiry from your intake form
Priya · wedding · June
Reply drafted in your voice
you approved it, 2 min
Proposal sent — three tiers
opened twice
Signed
Gold · £2,400 · deposit paid
Paid, and chased without you doing the chasing.
- Take payment at booking or invoice afterwards — Stripe pays you directly
- Instalments for jobs that run long; retainers that bill themselves
- VAT handled per invoice and frozen onto what you sent
- Overdue nudges written for you, shown before they go
INV-0128
Okafor wedding · 3 instalments
£1,350
- Deposit · paid 4 Jan£450.00
- On shoot day · overdue 6 days£450.00
- On delivery · due 2 Feb£450.00
Drafted for you — not sent
“Hi Ada — the shoot-day instalment came due last week. Here’s the link again, no rush if it’s in hand.”
And the rest
The rest of the studio.
Twelve more things Forge does. None of them is a separate tool.
Your own domain
book.yourstudio.com, with the certificate handled for you.
Teams
Shared booking pages, and round-robin to whoever has waited longest.
Routing forms
A few questions first, then the right event type or the right person.
Workflows
Reminders, follow-ups and nudges that fire on a schedule you set.
Contracts
Sent with the proposal, signed by typing a name, chased until they are.
Group polls
Send the options, let them vote, book the winner onto your calendar.
Client portal
One private link where a client finds their bookings and invoices.
Reviews
Clients leave one; nothing goes public until you publish it.
Shared slots
Pick times on your grid, send one link; the first to book gets it.
Self-service changes
Reschedule and cancel links in every confirmation. Your calendar follows.
Reports
What's booked, what's owed and what's overdue, with CSV of all of it.
Webhooks & Slack
Every booking, reschedule and cancellation posted where you want it.
What stays yours
Yours, not ours.
Your brand
The badge comes off at £14. Your logo, colours and typeface go on everything — the page, the portal, the emails.
Your clients
No cap on how many you can have. A limit on your own customers is a sales tactic, not a plan.
Your calendar
Two-way sync. Forge reads all of them and writes to the one you pick. Nothing is trapped here.
Your data
Bookings, invoices, leads and clients export to CSV from Reports. Delete your account and it all goes with it.
Your words
AI drafts replies, chases and proposals in your voice. It never sends. You do.
Your money
Payments run through your own Stripe account, straight to you. Forge never holds it.
Made in Cardiff by Waelas Ltd, registered in England. The privacy policy names every company that touches your data.
Pricing
Honest pricing.
Priced for one person, not a department.
Free
$0
One event type, unlimited bookings. The badge is the price.
Forge
$15/month
The whole tool, sized for one human. White-label, payments, every calendar.
Team
$26/month
Per host. Round-robin and shared booking pages.
Sales tax added at checkout in the few US states that tax SaaS. Founding members pay £99 a year for three years — the first 500 only. Billed in GBP.
Closed beta
Help build the calendar you wish you had.
500 founding places. You’ll get founding-member pricing, a direct line to me on feedback, and a working product on day one. No “join the waitlist” theatre — real access if you fit.
Rosa Marchetti
Portrait sittings · Bristol
Portrait sitting
90 minutes · £180
Wednesday 14th
Questions